Problem
There’s a common misconception that Vaseline is safe to use for sex.

Insight
People will use whatever they can get their
damn hands on as lube, including Vaseline.

Solution
We created Vaselube, a lube safe for sex.

We launched the product in the lead up to Mardi Gras by creating riddles that reimagined the natural crease of the “V” shape on bodies.

NSW Transport