Problem
There’s a common misconception that Vaseline is safe to use for sex.
Insight
People will use whatever they can get their
damn hands on as lube, including Vaseline.
Solution
We created Vaselube, a lube safe for sex.
We launched the product in the lead up to Mardi Gras by creating riddles that reimagined the natural crease of the “V” shape on bodies.
