Most of us have thought about it. Some of us have even tried it.

A product beloved by everyone including your Nanna, Vaseline has more uses than you could imagine. It soothes cuts, doubles as an eyebrow gel and can even pull a lodged piece of LEGO from your brother's nose.

But there’s one slippery use it’s never been safe for.

Until now. Launching in 2025, Vaseline wanted us to turn up the heat for what’s coming.

Vaseline is finally making a lube

We reimagined the natural crease of the “V” shape in bodies and turned them into riddles teasing Vaseline’s next move.

And then we launched the lube with an OOH series to prove how versatile Vaseline is.

We reimagined the natural crease of the “V” shape in bodies and turned them into riddles teasing Vaseline’s next move.

And then we launched the lube with an OOH series to prove how versatile Vaseline is.

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