Problem
Women’s soccer seems less exciting on TV because production budget’s are lower, meaning there are fewer camera angles, fewer shots to cut and barely any replays.
Insight
Gender and broadcasting issues mean women’s soccer will never be as popular as the mens.
Solution
We improved the live broadcast of a soccer game by turning fans in the stadium into camera operators.
During the game, fans in the front row connected to Telstra's 5G network and scanned a QR code which linked their smartphone directly to the broadcast room.
With the help of AI, the production team sifted through new footage taken by spectators to fill in the gaps and improve the coverage.
