Problem
Native bird species are disappearing at an alarming rate, but future extinctions can be avoided if we track them.
Insight
Thankfully, birdwatchers and ‘easy session’ drinkers have a lot in common: plenty of free time, patience and they like staying put.
Solution
We’ll get day drinkers to spot endangered birds by running a competition that rewards them with free beer.
HOW
The more endangered the bird, the more beer you win.
Users record their sightings on an app and receive a redeemable voucher for beer.
