Here’s the deal, if you’re riding an e-scooter in NSW you’ve gotta wear a helmet. But research shows that over 85% of us don’t. Cause nobody wants helmet hair. It’s not exactly the best look on a first date. So with over 450,000 e-scooters on our roads, it’s time we took brain injuries more seriously. So we thought, what if we could normalise helmet hair and encourage Aussies to own it?

The hairstyle that keeps you alive

Using a series of candid portraits, we turned helmet hair on its head. Because nothing looks better than staying alive.

Vaseline

Using a series of candid portraits, we turned helmet hair on its head.
Because nothing looks better than staying alive.